CASE STUDY · META ADS + CRM

Verified Campaign Performance

A Meta Ads and CRM lead generation system for an Australian finance business.

Explore the Results ↓

How We Generated 90 Leads in 30 Days

Results shown directly from Meta Ads Manager. Client and campaign details have been anonymised to protect confidentiality.

The Challenge

The business wanted to generate a more consistent flow of new enquiries rather than relying primarily on referrals and organic marketing.

It also needed a more organised way to capture and manage new leads so the team could see when an enquiry arrived and respond quickly.

The objective was to build a lead generation system that combined targeted Meta advertising with CRM lead capture and a structured follow-up process.

What We Did

We combined targeted Meta advertising with automated lead capture and CRM notifications to create a more organised lead generation system.

Meta Ads Strategy

Developed a targeted Meta Ads strategy designed to generate relevant business and property finance enquiries.

CRM Integration

Audience & Creative Testing

Created and tested different campaign messages, creatives and audiences across selected Australian locations.

Fast Lead Notifications

Set up immediate notifications so the business could see when a new lead arrived and respond quickly while the prospect was still interested.

Connected Meta lead forms directly to the client’s CRM so every new enquiry was automatically captured and organised in one central system.

From Meta Ad to Fast Follow-Up

Meta Ad → Lead Form → CRM → Immediate Notification → Fast Follow-Up

Every new Meta lead was automatically transferred into the client’s CRM, where the contact details and enquiry information could be managed in one place.

The business received an immediate notification when a new lead arrived, allowing the team to respond while the prospective client was still interested.

The Results

The campaign delivered a consistent flow of new enquiries throughout the 30-day reporting period.

$1,904.59

Form Leads Generated

119,360

Total Advertising Spend

$21.16

Combined Average CPL

90

Best-Performing CPL

$14.77

Impressions

772

Link Clicks

The best-performing ad generated 44 leads at $14.77 per lead, while the second ad generated an additional 46 leads at $27.27 per lead.

Together, the ads generated 90 form leads over the 30-day reporting period.

These results demonstrate how targeted Meta advertising, clear campaign messaging, CRM integration and fast lead notifications can work together to create a more consistent and manageable flow of new enquiries.

What Happens Next?

Continuing to test the campaign and increasing investment in the strongest-performing advertising activity where appropriate.

Qualification & Follow-Up

Campaign Optimisation

Identifying the strongest-performing audiences, messages and advertising creatives.

Lead Quality Review

Reviewing the quality of generated leads and monitoring how many progress into appointments and customers.

Scaling What Works

Improving lead qualification and strengthening the CRM follow-up process.

Lead generation is an ongoing process. The next stage focuses on improving lead quality, follow-up and conversion.

Finance · Property · Professional Services · Health
· Construction · Other Service Businesses

You didn’t come this far to stop

While this campaign was delivered for an Australian finance business, the same strategic approach can be adapted for businesses across a range of service industries.

Every lead generation system is tailored to the individual business, including its industry, audience, service, location, budget and growth objectives.

Built for Service Businesses — Not Just Finance

Results shown are based on Meta Ads Manager campaign data from 3 August to 1 September 2026. Client and campaign details have been anonymised to protect confidentiality. Results vary depending on the industry, offer, budget, audience, targeting, creative, market conditions and follow-up process.

Book a Free 20-Minute Business Growth Call

Whether you operate in finance, property, professional services, health, construction or another service-based industry, we can explore how a tailored lead generation system could support your business.

Let’s look at your current marketing and identify the most practical next step for generating more consistent enquiries.